International meetings of Andalusian wine: showcase and business

Landaluz could not miss the 5th international retail show of traders from the Andalusian wine and liquor sector which was held May 29th in museums of Atalaya and Cadiz. The Ministry of Economy, Innovation and Science organized the event with the help of Extenda – Foreign trade promotion agency.

Our great interest in seeking out and establishing international contacts was the principle reason for our presence and support.

A high-profile audience
This retail show of Andalusian wines brought together a total of 33 importers from 13 countries along with the international media interested in becoming familiar with the 36 Andalusian wine retailers. Amongst the invitees was the leading importer of world wines from the United States.

This was the 5th hosting of this biannual event which was first held in 2003. The key focus was to bring Andalusian products to foreign markets. This event was supported through collaboration with the city council of Jerez de la Frontera.

The main objective of the event was to present Andalusian retailers with the opportunity to conduct business with the international market. For this purpose it joined importers and distributors from Germany, Bulgaria, Belgium, China, Czech Republic, Russia, Panama, United Kingdom and Uruguay.

The show´s principle focus was on the 36 retailers from D.O. Jerez-Xérès-Sherry and Manzanilla de Sanlúcar, Vinagre de Jerez, D.E. Brandy de Jerez, D.O. Montilla-Moriles, D.O. Málaga, Sierras de Málaga and Pasas de Málaga and D.O. Condado de Huelva. Additionally representatives from other Andalusian production zones such as Granada, Almeria, Sierra Norte de Sevilla, and Sierra de Helva etc. were present.

Two promotional events: more possibilities

The fifth international retail show of Andalusian wine and liquor traders coincides with the hosting of the 2010 Vinoble, -the 7th trade show of the Vinos Nobles from Jerez-Vinoble- which was held between the 30th of May to the 2nd of June in the Alcazar de Jerez, in Jerez de la Frontera.

This facilitated the inter-exchange between professional guests who had attended both events.

The Minister of Fishing and Agriculture, Clara Aguilera, has signed her name along with the Andalusian Administration of Industry and wine to emphasize the indispensible challenge for the participation and support of events that contribute to the promotion of our products and to establish international contracts.

During this event, the sector of Agriculture reserved a space for assisting guests where they were able to get familiar with and verify the quality and variety of products from this region.

Andalusian wines: more international sales
In 2009 the sales value of Andalusian wines has reached149,610 €. The principle importers of Andalusian wine were ( in this order): United Kingdom, Germany, the Philippines, Holland, The United States, Mexico, and China.



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Posted by www.spanishfoodfinder.com with the permision of Landaluz